For gyms and studios

The marketing audit built for gyms and studios.

Members search Google Maps and ChatGPT for a new gym before they walk in. ClearGrade tells you where you show up in your 1-3 mile radius, where you don't, and ships the schema and content that turns a free trial into a paying member.

The three problems we keep seeing in gyms and studios.

Every audit we run on a CrossFit box, yoga studio, boutique fitness brand, or personal-training business surfaces these three gaps. All fixable in 60-90 days.

Trial offer buried below the fold

"Try a free class" or "$20 intro week" is the single biggest reason a visitor landed on your site. If it's not the first thing they see, the trial-signup rate drops sharply. Audits almost always surface a hero section that talks about the studio without making the trial offer obvious.

Map Pack invisibility in your 1-3 mile radius

Fitness is hyper-local. Members rarely commute more than 15 minutes for a class. The geo-grid scan shows the exact cells in your radius where you rank top-3 and the cells where competitors with 200 reviews are eating your trial signups. That gap is almost always fixable.

Trainer / coach bios anonymous or generic

Members pick a studio partly by the coaches they'll work with. Anonymous staff pages or single-sentence bios cost both AI-search citations (no credentials for the AI to verify) and trial-to-membership conversion (no fit signal for the buyer).

What ClearGrade ships for gyms and studios.

The audit grades the gaps. The platform ships the fix. Here's what that looks like for CrossFit boxes, yoga and pilates studios, climbing gyms, martial-arts academies, and personal trainers.

HealthClub + Event schema, paste-ready

We generate the right schema for your studio type (HealthClub, SportsActivityLocation) with amenityFeature, openingHoursSpecification, priceRange, plus Event entries for your recurring class schedule so Google can surface classes directly in search results. Person schema for each trainer with hasCredential pointing to NASM, ACE, NSCA, RYT-200, CrossFit Level 1-4, USA Weightlifting.

Geo-grid scan tuned to your 1-3 mile radius

The geo-mapper grid shows the exact cells where you rank top-3 versus the cells where you're invisible. We pair that with the GBP category recommendation engine - the single largest map-pack lift for most studios is moving from "Gym" to a more specific category (CrossFit box, Yoga studio, Pilates studio, Climbing gym).

FAQ content for member-fit questions

Every week the platform identifies the questions members ask AI engines before walking in: "do I need experience for CrossFit", "what should I wear to hot yoga", "is this gym good for beginners", "how does the intro pricing work." We draft FAQPage entries. You approve. The embed publishes. Citations follow.

What we typically find on a fitness audit

  • The vast majority of studio sites we've reviewed have HealthClub or SportsActivityLocation schema missing or incomplete
  • GBP categories are wrong or generic on most studio profiles - moving from "Gym" to "CrossFit box" or "Yoga studio" is one of the highest-leverage single changes in the audit
  • Average studio is cited on 2 of 5 AI surfaces; Perplexity and Gemini are the most common gaps because they weight verifiable trainer credentials and local-business structured data heavily
  • Member transformation content (with appropriate consent and disclosure language) correlates with substantially higher trial-to-membership conversion in the data we've reviewed

A note on claims and compliance

Fitness claims sit in a gray zone. "Lose 20 pounds in 30 days" attracts FTC attention; "transform your training" is safe. Audits flag specific outcome claims that need substantiation or disclosure under FTC endorsement guides and recommend safe rewrites. Trainer credentials should only list certifications actually held.

See it on your studio.

Free 6-dimension audit calibrated for gyms and studios. 24-hour turnaround. No credit card.

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