Home-services customers search 'plumber near me' in panic mode. ClearGrade tells you where you rank in the Map Pack, where you're not cited in AI search, and ships the schema and FAQ content that closes the gap.
Every audit we run on a home service surfaces these three gaps. The good news is they're all fixable in 60-90 days.
You're not a storefront. You're not LocalBusiness. You're a service-area business and the schema you need is Service + areaServed + GeoCircle. Almost every home-services site we audit gets this wrong. Google can't tell where you actually serve.
'Do you offer 24/7 emergency service?' 'How fast can you come out?' 'Do you provide free estimates?' 'Do you service [my zip code]?' 'What's your warranty?' These are the queries customers ask AI engines. If you don't have them as plain-text FAQ content with FAQPage schema, you don't get cited.
The typical home-services lead form has 11 fields. Customers in panic mode (burst pipe at 2am) bounce. Audit-grade form-friction fixes routinely lift conversion 40-60%.
The audit grades the gaps. The platform ships the fix. Here's what that looks like specifically for plumbers, electricians, HVAC, roofers, contractors, landscapers, cleaning services, pest control.
We generate Service schema with areaServed defined as a list of GeoCircle points covering your actual service zone, plus serviceType, hoursAvailable for emergency services, and provider linking back to your Organization @id. AI engines and Google Maps both treat this with high signal.
The single highest-leverage detail for home-services search is 'do you offer 24/7'. We surface this in schema (hoursAvailable), in your GBP attributes, and in FAQ content. AI engines start citing you as the right answer for emergency intent.
Home-services reviews have specific patterns: customers will leave a review if asked at the right moment (job complete, before they leave a tip), and never if you wait. We ship the SMS template, the email follow-up, and the QR-code-on-the-invoice that consistently lift review velocity to 1+ per week.
Free 6-dimension audit calibrated for home-services. 24-hour turnaround. No credit card.
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