For legal practices

The marketing audit built for law firms.

Prospective clients search Google, Google Maps, and ChatGPT in moments of crisis. ClearGrade tells you where your firm shows up, ships the schema and FAQ that closes the gaps, and proves the lift week over week.

The three problems we keep seeing in legal practices.

Every audit we run on a legal practice surfaces these three gaps. The good news is they're all fixable in 60-90 days.

Practice-area page sprawl with no schema

Most law firm sites have 12-30 practice-area pages and none of them carry LegalService schema. AI engines can't tell which pages cover which practice. Citations skip you in favor of competitors who structured their data.

Free-consultation offer buried

The CTA most prospects want - 'Free Consultation' - is often three clicks deep. Audit-grade conversion-optimization fixes routinely lift form fills 30-50% on legal sites.

AI-search citation gaps on local intent

When someone in your county asks ChatGPT 'best DUI lawyer near me,' the answer is a list of 3-4 firms. If you're not cited, you're invisible to that prospect.

What ClearGrade ships for legal practices.

The audit grades the gaps. The platform ships the fix. Here's what that looks like specifically for personal injury, family law, criminal defense, estate planning, and small-firm general practice.

LegalService + Attorney schema for every practice area

We generate LegalService schema per practice area, plus Attorney schema with bar admissions, sameAs to your state-bar profile, awards, education. AI engines start treating each practice page as its own entity. Citations climb.

Bar-rules-aware FAQ generation

Legal advertising rules vary by state and they're strict. Every FAQ block we draft is filtered through your jurisdiction's bar rules - no comparative claims, no guaranteed-outcome language, no testimonials that imply prediction. You get content that earns AI citations without earning you a bar complaint.

Trust-signal density audit

Bar admissions, AV-rated, Super Lawyers, Martindale-Hubbell, courthouse photos, the founding partner's headshot. Trust signals are the single biggest conversion lever on legal sites. We grade them, find the gaps, and surface what to add.

What we typically find on a legal audit

  • Average law firm site has 18 practice-area pages with structured data on 0 of them
  • Removing one form field on the consultation form lifts conversion ~30% on most legal sites we test
  • Attorney schema with sameAs to state bar + Avvo profile correlates with ~3x AI Overview citation rate vs no schema
  • Map Pack visibility for 'family lawyer [city]' queries depends 60% on review velocity and 40% on category accuracy + service-area definition

A note on compliance

Every output respects state bar advertising rules. We don't generate testimonials, comparative-superiority claims, or outcome-prediction language. Specific compliance review still recommended for your state.

See it on your business.

Free 6-dimension audit calibrated for legal. 24-hour turnaround. No credit card.

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